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Our Culture

Since its establishment in Shanghai, China, in 2015, SECTECH has been committed to becoming a global leader in the application field of GOES. To achieve this goal, we closely align with the evolving needs of leading global customers and consistently increase our investments pragmatically and efficiently in quality enhancement, cost optimization, and technological advancement, with unwavering commitment to delivering superior products and services. To date, our transformer and power electronics cores and magnetic components have been widely adopted and praised by numerous renowned international brands around the world. SECTECH is emerging as a leading force from China in this field.

Our corporate culture plays a vital role in clarifying our vision, responsibilities as well as guiding and standardizing organizational behavior. Core cultural elements such as our vision, mission, values, and spirit must be deeply integrated into our daily operations, so that this intangible culture gradually becomes a shared belief across the company serving as the ballast for SECTECH as it ventures into the global market.

Vision

SECTECH aims to become a global leader in the GOES application field. We are actively participating in the global green energy transition and the development of smart power grids. Building a better electrified world with global leaders in transformers, reactors, mutual inductors and sensors.

Vision
Mission

Grow with partners, jointly build a better society

Mission
Slogan

Silicon Steel products from China, Powering a Brighter Future

Slogan
Value

Empower Users , Differentiate with Excellence, Integrity as Foundation.

Value
Spirit

Craftsmanship spirit

Climbers' spirit

Spirit
Brand Mascot

Name: COCO

Role: Production Engineer

COCO serves as the brand ambassador for SECTECH, undertaking vital responsibilities in corporate communication and cultural dissemination. It will be deployed across diverse touchpoints including promotional videos, marketing collateral, trade shows, and corporate gifts, forming a dynamic cultural ecosystem alongside the company logo, vision, mission, values, and ethos.

The name “COCO" is inspired by the Magnetic components always to be coiled with magnetic cores, cleverly combining the industry attributes of “Core” and “Coil”. The panda image signifies SECTECH’s identity as a Chinese enterprise and its aspiration to be a national industry leader. Notably, in traditional Chinese culture, pandas are mythologically known as "iron-eating beast", symbolizing the intrinsic connection with steel-related industry.

Dressed in the company uniform and wearing protective goggles, COCO looks cute, intelligent, healthy, and energetic, reflecting the professional qualities and ethos of SECTECH’s employees and the company as a whole.